Fresh Lights Mislead Consumers in Yichang, China

A pork vendor uses a fresh lamp to make pork "beautiful" at a vegetable market in Yichang, Hubei province, China, August 4, 2023. Recently, the State Administration for Market Regulation revised and issued the "Edible Agricultural Products Market Sales Quality and Safety Supervision and Management Measures", it is clear that the sale of fresh edible agricultural products shall not use "fresh lights" to mislead consumers, the new regulation has been officially implemented since December 1, 2023. It is understood that at present, pork businesses in the market almost universally use fresh lights with "beauty" functions, fresh lights misleading consumers' senses, it is difficult to distinguish the freshness of meat.