A new Apple iPhone 15 banner and iPhone 15 smartphones are seen in a tech store in L'Aquila, Italy, on September 26, 2023. New iPhone features a number of upgrades over the previous model, including a faster A16 Bionic chip, a new Cinematic mode for video, and a new design with a smaller notch. The iPhone 15 is available to pre-order starting today and will be available in stores on September 22. The iPhone 15 starts at $799 for the base model, which is a $50 price reduction from the iPhone 14. The iPhone 15 Pro starts at $999, and the iPhone 15 Pro Max starts at $1,099. The new phone is available in four colors: Midnight, Starlight, Product Red, and Blue.
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