Animal rights activists from People for the Ethical Treatment of Animals (PETA) are dressing up as a 6-meter-long snake in front of a Gucci store during a protest against the company's use of pythons to make fashion accessories in Kuala Lumpur, Malaysia, on January 21, 2025. The action is part of PETA’s campaign urging Gucci to stop selling accessories made from python skins. PETA’s investigation is revealing horrific treatment at python farms supplying Gucci’s tannery, where snakes are restrained, bludgeoned, and skinned alive. PETA is calling for an end to this cruelty and is asking consumers to boycott reptile skins, especially during the upcoming Chinese New Year.
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