Actress Priyanka Sarkar is appearing with the next Gen Mahindra Electric Origin SUVs, BE6 and XEV 9e, during the launch in Kolkata, India, on February 12, 2025. The BE6 and XEV 9e are showcasing a range of industry-first features, including ADAS Level 2++ technology with five radars and a vision camera, high-performance computing powered by Qualcomm Snapdragon 8295, and secure 360-degree live footage recording. The vehicles are also boasting an exclusive Intuitive HMI, Coast to Coast Triple Super Screen in XEV 9e, Race-Ready Digital Cockpit in BE6, VisionX: Augmented-reality Heads Up Display (HUD), Infinity Roof & LightUpMe, Sonic Studio by Experience Mahindra, LiveYourMood, Multi-Drive Moods, ADAS Level 2++, EyeDentity, Secure 360°, and Autopark, setting a new standard in the segment.
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