Protesters chant 'Boycott Starbucks' in front of the Starbucks Korea headquarters in Seoul, South Korea, on May 23, 2026. The Korean University Progressive Union calls for a boycott of Starbucks Korea and demands the resignation of Chung Yong-jin, the chairman of E-Mart, which holds the license for the coffee chain in South Korea. Starbucks Korea launched a 'Tank Day' campaign on the anniversary of South Korea’s May 18 pro-democracy uprising that killed hundreds of citizens. The backlash spreads rapidly across social media, and Starbucks Korea faces massive boycott calls.
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