Plastic toys, Hindu god photo frames, dolls, and household essentials are sold at a rural Rath Yatra Festival fair in Tehatta, West Bengal, India, on July 16, 2026. Plastic toys have become the dominant products at modern village fairs (melas), serving as affordable and brightly colored options for rural children. Their low price and high durability make play accessible to many, while their widespread availability has quickly replaced traditional, fragile clay and wooden artifacts. The Indian plastic toy market has undergone a significant transformation, driven by government policies that promote domestic manufacturing. Recently, there has been a 52% decrease in cheap imports, alongside a remarkable 239% increase in exports.
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More footage filed by NurPhoto videographers.