The First International Coffee Life Festival in Shanghai

A view of the large coffee market at the first International Coffee Life Festival in Shanghai, China, May 21, 2023. The pop-up stores (or motorhomes) of hundreds of brands are not only the big names in the industry such as Starbucks, Luckin coffee, mccafe, costa, peet's, coffee, lavazza, McCafe, but also the upstarts such as Yongpu, nowwa, Golden Cat, Shao Wansheng × Jinjiu Coffee. According to the data of Meituan, the scale of China's coffee industry in 2022 will reach 200.7 billion yuan, and it is expected that in 2025, the scale of China's coffee industry will reach 369.3 billion yuan. Coffee culture has also become a new international business card of Shanghai.